FITS LIKE A DREAM. ACTS LIKE A HERO.

With the planet under pressure, Ecoalf is rewriting the story of one of fashion’s most iconic — and most polluting — garments.

After more than five years of research and development, the brand unveils DENIM FOR THE PLANET: a revolutionary denim collection that delivers the perfect fit while saving up to 5,434 liters of water per pair — the equivalent of what one person drinks in over seven years*.

This is not just denim.
This is denim designed to regenerate, not destroy.

OUR DENIM SAVES 5,434 LITERS OF WATER

What you drink in 7 years.

Crafted as a 100% mono-material, the fabric blends 65% regenerative cotton, grown in Spain, with 35% recycled cotton sourced from Italian textile scraps.

The result?
Lower water consumption, restored soil health, improved biodiversity — and natural comfort, stretch, and durability without elastane or synthetic fibers.

No toxins. No compromise. Just positive impact.

SMART-INDIGO™ TECHNOLOGY

Clean dyeing, redefined.

In Italy, Ecoalf uses Smart-Indigo™, a groundbreaking dyeing process that replaces toxic chemicals with electricity to transform indigo powder into liquid dye.

The impact speaks for itself:

90% fewer CO₂ emissions, 70% less energy consumption, 30% less water usage

And the only byproduct? Oxygen.

Clean for workers. Clean for the environment.

LASER & OZONE FINISHING

Vintage aesthetics. Future thinking.

Crafted in Morocco using Jeanologia’s advanced technologies:

Laser treatments replace harmful chemicals and abrasive sanding techniques, Ozone finishing creates a worn-in look without water or pumice stones

Together, these innovations reduce water use in the finishing process by more than 60%.

100% CIRCULAR. ZERO WASTE.

Traditional jeans are nearly impossible to recycle due to blended fabrics, synthetic threads, and complex zippers.

Ecoalf’s solution:

100% mono-material cotton construction, 100% cotton sewing threads, Detachable metal buttons designed for reuse, No zippers, No synthetic materials

Every piece is designed for full recyclability — built to be reborn.

MADE IN PROXIMITY

The collection includes:

Women’s Dakota Straight Leg (6 colors) ,Women’s Nevada Wide Leg (6 colors), Men’s Arizona Slim Fit (7 colors) ,Women’s Daria Shirt (2 colors), Men’s Walter Shirt (2 colors)

Across the collection, Ecoalf has already saved over 36.3 million liters of water.

As Founder & President Javier Goyeneche puts it:

“Denim has always been a symbol of rebellion. With this collection, we’re rebelling against how it’s made. Each piece is built for purpose, engineered to last, and designed to be reborn — transforming denim from waste into revolution.”

Because the future of fashion should feel good —
for you, and for the planet.

Calculation based on Ecoalf’s Men’s Arizona Jean (7.44 years calculated using the WHO’s estimate of approximately 2 liters of drinking water per day).

© 2026 Ecoalf